ZoomInfo Enhances B2B Data with Clickagy Acquisition

It is commonly used by sales teams that want an all-in-one place to find contacts, enrich records, and run simple outbound motions without stitching together multiple tools. For many teams, it replaces a combination of prospecting databases, enrichment tools, and engagement platforms by centralizing discovery, prioritization, and outreach in one place. Sales teams often describe Amplemarket as helping reduce manual prospecting work and improve focus on higher-quality opportunities, rather than simply increasing outbound volume. This makes it particularly well suited for teams running outbound at scale, where timing, relevance, and execution quality matter more than raw activity. Rather than focusing only on contact databases or outbound sequences, Amplemarket connects lead sourcing, intent signals, enrichment, outreach, and deliverability into one platform. Amplemarket is designed for B2B sales teams looking to reduce fragmentation across prospecting, data, and outbound execution by working within a single, signal-driven workflow.

Bombora’s industry-leading B2B Intent data solution powers sales and marketing teams with actionable insights to accelerate go-to-market strategies across the customer journey. When you choose a research partner, you need support that aligns the enterprise, accelerates your function, and advances you as a leader. Deliver content to verified audiences, ensuring accuracy, compliance, and reliable performance measurement. To create high-quality leads, establish relationships, and generate revenue through targeted campaigns aimed at business decision-makers. An effective B2B approach combines these formats to engage decision-makers across several touchpoints. Aligning sales and marketing efforts around high-value accounts is leading to better conversions and stronger relationships.

That being said, Cognism's GDPR compliance and EMEA data quality are important strengths. It partners with Bombora to provide buyer intent data alongside its contact database. The signals are inherently purchase-related because people on G2 are evaluating software. ZoomInfo is primarily a B2B contact database, with buyer intent data available as an add-on to its SalesOS and MarketingOS platforms.

Our Proven Process

Bombora prides itself on providing clients access to verifiable Intent data collected from premium sources through a privacy-first methodology. We continue to invest significantly in machine learning (ML) and other types of artificial intelligence (AI) to strengthen our offering and accuracy. 86% of the data in our Co-Op is shared exclusively with Bombora, meaning no other Intent data provider has access to these signals.

When to use intent data platforms

It is not a legal warranty of accuracy; it helps you see which numbers are best supported for follow-up reading. CRM license costs commonly range from about $20 to $80 per user per month depending on tier (2024 pricing benchmarks) Marketing list-building and enrichment can cost $0.05–$0.25 per contact record depending on data depth and validation This enables marketing and sales teams to focus time and resources on the right accounts, and use the right channels and messaging. TikTok’s short, entertaining videos help break down complex topics and make them more accessible, helping brands connect with younger audiences and create viral moments. This approach leads to higher conversion rates (2-3x improvement) because it ensures that every interaction is relevant to the buyer’s current needs.

Forrester Decisions: Deliver Better Outcomes Faster

For the bigger picture on watching competitors beyond intent, see competitive intelligence without an enterprise platform. Enterprise and Ultimate scale up to 100x if you need thousands of pages or multi-team access. Send alerts to a dedicated Slack channel, your inbox, or straight into your CRM or sales-engagement tool via webhook. Our guide to conditional alerts with keyword and threshold rules shows how to tune this.

Know which messages will connect

It’s partnered with Bombora, the leader in intent data, to provide users with high-quality, accurate, and compliant intent signals. Our company database is updated six times a day to ensure you always have access to the freshest, most reliable information. The complex needs of today’s buyer require a new approach to marketing—one that humanizes and personalizes the B2B experience by aligning who buyers are, how they behave, and what they value. Refine your marketing campaigns with Intent-based segmentation and workflows to drive demand and reach accounts before your competitors do.

In fact, 12% say the quality of their content decreased with AI. But looking at the deeper measures — creativity, content quality, and performance — the numbers drop. The impact tracks with that split.

Combine these into a single 0–100 score, set a threshold for "sales-ready," b2b intent data companies and route everything above it to a rep with the context attached. First-party intent is the most accurate because it is your own data. By leveraging the strengths of both ABM and traditional demand generation, businesses can create a comprehensive strategy that maximizes reach while ensuring targeted, high-impact engagements with the most valuable prospects. This data-driven approach allows for more informed decision-making and ensures that ABM resources are focused on the accounts with the highest potential for success.

This approach drives engagement, establishes thought leadership, generates quality leads, supports sales efforts and contributes to pipeline growth. This dual-layer approach ensures that marketing efforts are not only directed at the right companies but also reach the right people within those companies, significantly increasing the chances of conversion. Collecting more data without clear standards for quality, access, and compliance isn’t just the absence of a strategy; it’s a liability. The following platforms represent the leading intent data providers across different approaches, from all-in-one AI GTM platforms to pure-play intent data layers to review-based signal providers.

• Intent data quality depends partly on the Bombora co-op data feed.
• Join 150,000+ professionals who trust Tomba for accurate contact data.
• It partners with Bombora to provide buyer intent data alongside its contact database.
• Advanced plans unlock buyer intent filters, competitor intel, and API access, making it a solid fit for startups that want quality data and enrichment without breaking budget.

Founded in early 2013 and based in Atlanta, Georgia, Clickagy is a leading provider of artificial intelligence-powered buyer intent data. We believe this acquisition both exemplifies our mission to continuously innovate and cements our position as the pacesetter for data-driven sales and marketing outreach.” By integrating Clickagy into its best-in-class platform, ZoomInfo will process and provide timely insights to inform sales and marketing professionals when to best engage with prospects and customers.

Creating a variety of high-quality content types is essential, but it’s equally important to develop a sustainable content ecosystem that can consistently deliver value to the target audience. This ongoing scrutiny allows businesses to identify strengths and areas for optimization, leading to more effective campaigns. In addition to these metrics, engagement rates play a crucial role in evaluating campaign performance. Regular communications about strategies can ensure a seamless handoff of leads and lets the teams share valuable insights to improve lead quality and conversion rates. Strong alignment between sales and marketing teams can maximize the effect of demand-generation efforts.

Autonomous Campaign Orchestration: From Manual Execution to Self-Optimizing Systems

Most B2B sales teams evaluating AI lead generation tools fall into one of a few common stack patterns. Apollo is a sales intelligence and prospecting platform that combines a large B2B contact database with basic outreach and workflow features. They help sales teams pinpoint the actual people inside those companies who are most relevant to contact and explain why now is the right moment to reach out.